{"id":257,"date":"2010-06-28T09:50:18","date_gmt":"2010-06-28T15:50:18","guid":{"rendered":"https:\/\/keithcchan.com\/?p=257"},"modified":"2010-06-28T09:58:31","modified_gmt":"2010-06-28T15:58:31","slug":"flying-horse-on-earth-brand-fish-sauce-and-other-nouns","status":"publish","type":"post","link":"https:\/\/www.keithcchan.com\/wordpress\/2010\/06\/flying-horse-on-earth-brand-fish-sauce-and-other-nouns.html","title":{"rendered":"Flying Horse on Earth Brand Fish Sauce, and other Nouns"},"content":{"rendered":"

Hong Kong Market is a grocery store on the eastern edge of Columbia, on the outer road of I-70. They used to be in a cramped barn (yes, an actual barn) but a few years ago they moved to a new building next door. The place has a lot of good stuff for people who like Asian food, including food and cooking implements. I usually pick up some canned vegetarian fake meat<\/a> when I shop there. On my last trip I also bought several bags of dumplings to steam in my rice cooker. While I was browsing the sauces that would go with them, I noticed that the food distribution companies that handle these products have interesting brand names and logos. <\/p>\n

Three Crabs brand looks exactly like the name implies: three crabs arranged in a triforce<\/a> of crustaceans. Golden Boy Brand’s logo has a boy, holding a bottle of his own sauce. My friend Sharon pointed out that his “thumbs up” gesture is offensive<\/a> in the company’s home country of Thailand, so I’m not sure what is going on there. It’s possible that in Thailand, it’s Up Yours Brand. <\/p>\n

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Three Crabs and Golden Boy Brands of Fish Sauce. Image from Cooking with Kathy Man<\/a><\/p>\n<\/div>\n

The company with the craziest name, however, has to be Flying Horse on Earth Brand. As if the name isn’t weird enough, take a look at the logo:
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Look at it. Look.<\/p><\/div><\/p>\n

It’s literally a horse with wings, with his hooves landing on a tiny Earth (or is the horse planet sized?). <\/p>\n

All these wacky names and logos made me want to have my own Asian food distribution company with a crazy name. I brainstormed some with Kristin and I made mockups of two of my favorite brand names. The first is Jade Hobo Brand:<\/p>\n

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Jade Hobo Brand Sauce<\/p><\/div>\n

The part of the brand name that generates interest is the juxtaposition between the hobo’s destitution and the fact that he is made up of a valuable mineral. The other choice is UFOs Shooting Carrots at Tigers Brand Sauce:
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UFOs Shooting Carrots at Tigers Brand Sauce<\/p><\/div><\/p>\n

This one has a little more pizazz, almost futuristic and strangely somehow both anti-animal and pro-vegetarian. Be glad to know that if grad school doesn’t work out (possibly because I’m spending my time photoshopping clipart onto a bottle of oyster sauce), look for either of these brands at your local Asian market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hong Kong Market is a grocery store on the eastern edge of Columbia, on the outer road of I-70. They used to be in a cramped barn (yes, an actual barn) but a few years ago they moved to a new building next door. The place has a lot of… Read more“Flying Horse on Earth Brand Fish Sauce, and other Nouns”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[43],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/posts\/257"}],"collection":[{"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":1,"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":262,"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/posts\/257\/revisions\/262"}],"wp:attachment":[{"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keithcchan.com\/wordpress\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}